The Iceberg concept is taken from the historic sinking of the Titanic ship. There are things that are evidently visible to the eye, and those things that are there, yet they are not visible to the ordinary public eye.  The diagram above crystallizes the anatomy of success. There has to be painstaking effort and preparation behind the scenes, yet what the world sees often and so easily is just success and glamour. Others mistakenly end up believing that success is easy.

The giraffe uses its tallness to spot danger from afar. The giraffe is also a browser. It feeds on leafy stuff far from the madding crowds of grazers. The giraffe stays in the forest with other animals, but when day breaks, the sun shines and kisses the forehead of the giraffe before it does to other animals.

In the quadrant above E stands for (Employee), S for (Self-Employed), B for (Business Owner), and I for (Investor). In other words, this quadrant helps you to stretch the elasticity of your potential. If being an employee is not good enough for you; and you are not happy with having a boss above, you and you are not satisfied with a salary you start your own company. This is a courageous move. But If you are the sole proprietor running that company once you fall sick you stop