Founded in 2019, Pedros has expanded rapidly and now operates more than 210 stores across South Africa, Zambia, Botswana, and Kenya. The brand is entering the Zimbabwean market through a strategic partnership with Canary Wharf Zimbabwe (CWZ).

In a statement released on February 3, KMC said the advert falsely claims to offer employment opportunities at the company and is designed to extract money and personal information from unsuspecting applicants. The mining firm stressed that it has not authorised any recruitment exercise linked to the circulating posts. “KMC has NOT authorised any such recruitment drive, and no legitimate vacancies are being advertised through unofficial channels,” the company said.