Aura Group Accelerates Starlink Rollout to Bridge Zimbabwe’s Connectivity Gap

Aura Group, Zimbabwe’s licensed Starlink reseller, is expanding satellite internet access nationwide through consumer, enterprise, and hybrid connectivity models (image source)

HARARE — Aura Group, the licensed Starlink reseller in Zimbabwe, is fast-tracking an ambitious expansion drive to bridge the country’s connectivity divide through high-speed satellite internet for homes, businesses, and remote institutions.

Launched as the telecommunications arm of Aura Holdings, the company has grown rapidly since beginning operations late last year. Management says Aura has become a leading distributor of Starlink equipment and is scaling up access through retail packages, enterprise solutions, and priority plans designed to ensure higher network precedence for essential users.

Aura’s strategy targets both consumer access and business continuity. Residential users can expect low-latency, high-speed connections in areas where fibre or terrestrial networks remain unreliable, while enterprise clients — including SMEs, schools, clinics, and agri-businesses — are being offered dependable solutions to support e-commerce, telemedicine, and remote learning. The company’s new priority mobile plans aim to extend service to peri-urban and high-density communities, widening coverage beyond major cities.

The firm has invested heavily in local logistics, installation teams, and 24/7 technical support, ensuring that customer onboarding and maintenance are handled domestically. Aura has also begun training local technicians and installers, creating short-term employment opportunities and building a local skills pipeline for satellite broadband deployment.

Partnerships are central to Aura’s rollout model. The group is engaging with mobile operators, ISPs, and institutional partners to develop hybrid connectivity frameworks that merge Starlink’s global satellite capacity with local last-mile networks, helping to reduce costs and enhance reliability. Analysts say this collaborative model is key for sustainable scaling in Zimbabwe’s complex import and forex environment.

Industry observers view Aura’s entry as timely, given that Zimbabwe’s fixed-line and wireless infrastructure continues to suffer from capacity limitations and frequent outages, even as demand for reliable connectivity rises across education, healthcare, and commerce. Satellite broadband is seen as a complementary solution capable of reaching remote districts and essential facilities currently excluded from fibre networks.

Still, barriers persist. High equipment costs could limit affordability for lower-income users unless supported by subsidies or flexible financing, while regulatory clarity and streamlined import approvals remain vital for keeping rollout costs stable. Analysts also warn that satellite solutions should align with national broadband strategies and encourage local competition, rather than serve as a standalone fix.

For now, Aura is focused on expanding priority plans, strengthening its enterprise footprint, and piloting hybrid distribution models linking Starlink capacity to local networks. If the rollout succeeds, analysts say it could accelerate Zimbabwe’s digital inclusion agenda — bringing reliable internet access to communities long left offline.

“We’re not just selling connectivity — we’re building a reliable local ecosystem for satellite internet in Zimbabwe,” an Aura Group official said.