Econet promises “more choice, more value” with new data packages

The Econet Wireless Logo (image source)

Zimbabwe’s largest mobile operator, Econet Wireless, has announced it will soon roll out a refreshed portfolio of data packages, promising “more options, flexibility and value” across personal and business use—including the company’s widely used SmartBiz bundles. The move follows weeks of customer feedback about fair-usage thresholds and affordability as data demand surges nationwide.

In a public notice, Econet said it had “heard concerns” from users about the practical limits on some packages, particularly SmartBiz, a favourite for SMEs, churches and schools, and would respond with redesigned offers “to ensure a reliable and consistent digital experience for all customers, while supporting the long-term viability of network resources.” The company positioned the update as a balance between value and network sustainability.

CITE Zimbabwe, which first reported the pending revisions, said Econet is preparing a range that “enhances customer choice while preserving the integrity and sustainability” of its network amid surging mobile and home broadband consumption. Although precise prices and caps were not disclosed, the operator signalled that a clearer structure and broader tiers are coming.

Data traffic across Zimbabwe has ballooned with streaming, remote work, online education and fintech, putting pressure on operators to keep speeds stable while maintaining commercial viability in a high-inflation, hard-currency-strained environment. For Econet, the risk is two-fold—fail to meet value expectations and churn rises; over-discount and network quality suffers. The company’s messaging suggests a careful recalibration rather than a deep price cut.

SmartBiz plans have historically included FUP thresholds. Customers have however asked for clearer disclosures and smarter throttling. Additionally, “broader data packages” implies more steps between entry-level and premium plans, allowing households and SMEs to pick closer to their real usage. That could improve perceived value even if headline prices do not plunge.

Operators worldwide increasingly bundle cloud storage, security or entertainment. Econet’s fintech ecosystem (EcoCash, insurance, health) makes cross-bundling plausible over time. For now, the company is focused on core connectivity—but the platform potential is there.

On the other hand, rivals will be watching closely. In recent years, Zimbabwe’s mobile sector has juggled currency changes, power constraints and imported equipment costs, complicating tariff setting. If Econet’s new ladder hits the sweet spot—that is value without congestion—competitors may mirror tiers or chase with promotional add-ons. That could be good news for consumers heading into the final quarter of the year.

For a Glen View tailor sharing designs via WhatsApp, a Lupane school hosting remote lessons, or a Chitungwiza small business streaming product demos, predictability matters as much as price. Econet’s pledge is to widen options and clarify limits. The proof will be in the release notes: exact validity periods, FUP thresholds, throttled speeds, and whether nighttime/“off-peak” sweeteners return.

Econet has not put a date on the rollout, but multiple outlets say the launch is “soon.” When it lands, check the fine print on renewals and rollover—those details often separate a decent deal from a great one.