The Legacy and the Leap: From NAMA Glory to the Global Stage
- Southerton Business Times
- 7 days ago
- 2 min read
By Percy Nhara
HARARE – Zimbabwe’s creative sector is entering a defining moment, with momentum from the National Arts Merit Awards 24th Edition (NAMA) translating into global recognition and new economic opportunities.
Held at the Harare International Conference Centre, this year’s awards were anchored on the theme “Fearless Creativity,” a fitting description of an industry now pushing beyond borders. From new categories such as Fashion and Digital Arts to international breakthroughs in film, Zimbabwe’s “creative economy” is shifting from local celebration to global competition.
The biggest milestone this month is the qualification of the short film Rise for the Academy Awards 2026, a first for a Zimbabwean production. Directed by Jessica Rowland and starring Tongayi Chirisa, the film was produced on a modest US$50,000 budget but filmed entirely in Zimbabwe using local talent. Industry analysts say this milestone signals a turning point.
“This proves Zimbabwean creatives can meet global production standards with the right investment and skills,” said Harare-based film consultant Rudo Machingura.
The success of Rise also reinforces the role of local innovation hubs and technical training initiatives in building a competitive film industry.
Beyond celebration, the 24th NAMA reflected a growing shift toward industrialisation of the arts, with creatives increasingly embracing the business side of their craft.
Among the standout winners:
Outstanding Musician: Jah Prayzah and Michael Mahendere
Outstanding Fashion Designer: Nomakhosazana Khanyile Ncube (A Tribe Called Zimbabwe)
Digital Arts Category: Marking the rise of content creators and social media-driven creativity
The introduction of Digital Arts signals a formal recognition of online creators as key players in Zimbabwe’s cultural economy, an area analysts say is driving youth participation and export potential.
As March closes, key international and regional opportunities are fast approaching:
Visa For Music (Rabat): Applications close March 27, 2026
Creative industry experts warn that success at this level requires more than talent.
“Artists must invest in professional branding, technical riders and export-ready portfolios,” said arts manager Tendai Chikomo. “Global platforms demand preparation.”
The convergence of NAMA recognition and international breakthroughs like Rise highlights a sector in transition from informal artistry to structured, export-driven enterprise. However, experts stress that sustainability will depend on pricing discipline, intellectual property protection, and strategic use of grants and markets.
“The world is paying attention,” said Machingura. “The next step is consistency turning moments into industries.”
With Zimbabwean creatives now gaining traction on global platforms, the focus is shifting from participation to competitiveness and from recognition to revenue.
NAMA 24th Edition Winners 2026
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