President Mnangagwa Opens Sanganai Expo with Bold Tourism Vision

President Mnangagwa and Delegation at the 18th edition of the Sanganai/Hlanganani/Kumbanayi World Tourism Expo (image source)

President Emmerson Mnangagwa officially opened the 18th edition of the Sanganai/Hlanganani/Kumbanayi World Tourism Expo in Mutare, declaring Manicaland Province the new frontier of Zimbabwe’s tourism renaissance.

With over 420 exhibitors and dozens of international buyers in attendance, the expo carried the theme “Devolving Sustainable Tourism Development — Our Future.” The event marks a turning point as Zimbabwe repositions itself in the global travel marketplace.

“This expo is where culture meets commerce, and nature meets innovation.”— President Emmerson Mnangagwa

Tourism as Economic Empowerment

Mnangagwa stressed that tourism is not merely about sightseeing but about economic empowerment, conservation, and community participation. The government’s strategy emphasizes rural and community-based tourism, ensuring local people share in the sector’s benefits.

Tourism Minister Barbra Rwodzi said Zimbabwe is diversifying its offerings:

“We’re broadening our offerings to attract not just leisure travelers, but also wellness, heritage, and adventure tourists.”

For hoteliers and entrepreneurs in Mutare, the buzz was palpable.

“We’ve never seen this level of international interest. Bookings are through the roof,” said local hotelier Chipo Mutsvangwa.

Devolution and Destination Powerhouse

Many exhibitors praised the decision to decentralize the expo from Bulawayo to Mutare, though some critics raised concerns over costs and logistics. Officials insisted the move aligns with the national devolution agenda. With Nyanga, Bvumba, Chimanimani, and Victoria Falls within reach, Manicaland is emerging as a tourism powerhouse. The province boasts mountain ranges, heritage sites, and wellness retreats, positioning it as a multi-experience destination.

Tourism economist Dr. Nyasha Mudzengi observed:

“Manicaland offers a combination of natural beauty and cultural richness that could rival any regional destination if marketed properly.”

Global Partnerships and Opportunities

Beyond tourism, the expo also showcased investment opportunities in hospitality, infrastructure, and cultural industries. Delegates from Europe, Asia, and the Middle East explored partnerships, with Zimbabwe Tourism Authority officials confirming growing interest in resort development and eco-tourism projects.