Top Brands Shine at Harare Agricultural Show 2025

Econet’s innovative stand

The Impressive ARDA Stand

GreenRoots Hydroponics

The 130th Zimbabwe Agricultural Show (ZAS 2025) wrapped up in Harare with record-breaking crowds and dazzling exhibitions, cementing its status as the country’s largest business and agricultural showcase. With 580+ exhibitors and 230,000 visitors, the expo was more than just a fair—it was a barometer of Zimbabwe’s industrial ambition, resilience, and innovation.

Top Award Winners

• Best Overall Stand (ICT Sector): Econet Wireless ZimbabweTheir futuristic pavilion wowed crowds with live 5G demos, AI-powered platforms, and VR experiences, symbolizing a bold push into the digital economy.
  

• Best Agricultural Innovation: ARDA (Agricultural and Rural Development Authority) Recognized for climate-proofed farming models and smart irrigation systems, reflecting Zimbabwe’s growing expertise in sustainable food security.
  

• Best Government Institution Display: Zimbabwe Prisons and Correctional Services (ZPCS) Highlighted prison farm projects, vocational training, and surplus food production benefiting local communities.
  

• Best Youth-Led Enterprise: GreenRoots Hydroponics University students impressed with modular hydroponic units, showcasing a scalable model for urban farming.
  

Theme: “Building Bridges”

The theme “Building Bridges: Connecting Agriculture, Industry and Community” underscored the need for integration across sectors. From startups to parastatals, exhibitors echoed the same message: agriculture’s future lies in innovation, industry, and community-driven growth.

ZAS CEO Alfred Gunundu said during the closing:

“This year’s show was a celebration of resilience and innovation. The turnout proves Zimbabwe remains open for business.”

International Flavor

Exhibitors from Brazil, India, South Africa, and Nigeria added a global dimension, with agro-tech, machinery, and fertilizer solutions. Analysts noted ZAS is increasingly becoming a regional trade hub under AfCFTA.

Agricultural economist Rutendo Mhlanga observed:

“The show is shifting from a domestic exhibition to a regional trade hub, brokering deals in technology transfer, agro-processing, and climate-smart farming.”

Crowd Engagement & Multimedia

• Econet hosted digital financial literacy workshops.

• ARDA staged live irrigation system prototypes.

• Youth Pavilion connected agriculture with tech-driven careers.

• Glamis Arena blended cultural showcases with agribusiness discussions.

The dominance of ICT, climate-smart agriculture, and youth-led ventures in awards suggests a new agricultural economy powered by technology and value addition.

Agriculture Minister Anxious Masuka summed it up:

“The synergy between technology and agriculture will define Zimbabwe’s food sovereignty.”

Looking Ahead

Organizers promise an even bigger ZAS 2026, with expanded categories in renewable energy, agri-fintech, and AI-driven farm systems.

For now, ZAS 2025 will be remembered as the year Zimbabwe showcased not just crops and livestock, but a confident, forward-looking nation ready to feed itself and trade with the world.