WestProp Marks Valentine’s With Special Offer on Final Pomona City Stands
- Southerton Business Times
- 5 hours ago
- 2 min read
HARARE — Property developer WestProp Holdings has turned the month of love into a business opportunity, unveiling a Valentine’s Day promotion on the final 12 residential stands at its flagship Pomona City development.
The limited-time offer, which runs until February 14, allows buyers to secure a stand with a 10% deposit and spread the balance over five years, a move that reflects how developers are adapting to Zimbabwe’s tight liquidity environment through flexible payment models.
Industry analysts say such arrangements are increasingly the norm as developers seek to sustain demand while households and investors remain cautious about upfront capital.
A Seasonal Strategy With a Property Twist
February promotions have become something of a tradition for WestProp, with this year’s Valentine’s campaign deliberately framed to appeal to families and long-term investors rather than short-term speculators. WestProp chief executive officer Ken Sharpe said the campaign was inspired by the broader symbolism of Valentine’s Day commitment, legacy, and long-term thinking. “Love is about giving, building, and creating lasting legacies. This offer is our way of sharing that love with our community,” Sharpe said.
He added that the promotion encourages buyers to think beyond conventional Valentine’s Day gestures. “Imagine celebrating Valentine’s Day not only with flowers and chocolates, but with the promise of a home, a legacy, and a foundation for generations to come,” he said.
Responding to Market Realities
The offer comes at a time when Zimbabwe’s property market is navigating reduced disposable incomes, high construction costs, and cautious investor sentiment. Developers have increasingly leaned on extended payment terms to maintain sales momentum without significantly discounting land values.
By limiting the promotion to the remaining 12 stands, WestProp is also leveraging scarcity, a common strategy in premium real estate developments to drive urgency. Pomona City, located north of Harare, is one of the company’s most high-profile projects and has been marketed as a mixed-use urban hub, combining residential, commercial, retail, and lifestyle spaces in a single master-planned environment.
A Flagship Development
WestProp describes Pomona City as a cornerstone of its broader vision to modernise Zimbabwe’s urban landscape and position the country as a regional destination for real estate investment. The development is designed around a live–work–shop concept, with supporting infrastructure aimed at reducing commuting times and improving quality of life.
“With Pomona City, WestProp is building long-term value for families and investors while contributing to confidence in Zimbabwe’s property market,” the company said.
As Valentine’s Day approaches, the promotion adds a softer, lifestyle-driven narrative to what remains a fundamentally strategic business move, converting remaining inventory into committed, long-term buyers in a challenging economic climate.
WestProp Pomona City; Pomona City stands for sale; WestProp Valentine’s offer; Zimbabwe property market; Harare real estate investment; flexible property payment plans
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