ZIFA Applies for Webcasting Licence to Boost Digital Football Broadcasting in Zimbabwe

HARARE – The Zimbabwe Football Association has applied for a webcasting licence from the Broadcasting Authority of Zimbabwe, in a move that could transform how local football content is distributed and consumed across the country. The application, submitted in terms of Section 10 of the Broadcasting Services Act [Chapter 12:06], seeks approval for ZIFA to broadcast football-related content directly over the internet, signalling a shift toward digital sports media in Zimbabwe.

According to a public notice issued by BAZ, ZIFA intends to operate the proposed webcasting service from its offices at Tendeseka Office Park in Harare.

“Take notice that the Applicant has applied for a Broadcasting Service Licence in terms of Section 10 of the Broadcasting Services Act,” reads part of the notice.

If approved, the ZIFA webcasting licence would enable the association to stream matches, press conferences, and exclusive football content online, reducing reliance on traditional broadcasters and potentially expanding reach to both local and international audiences.

Media analyst Tawanda Muchengeti said the move aligns with global trends in sports broadcasting.

“Football associations worldwide are increasingly turning to digital platforms to control content distribution and monetise their audiences directly. This could be a game-changer for Zimbabwean football,” he said.

The development comes as sports organisations globally embrace over-the-top (OTT) streaming services to engage fans in real time, particularly via mobile and internet-based platforms.

In line with regulatory requirements, BAZ has opened ZIFA’s application for public inspection, inviting stakeholders and members of the public to submit their views within 14 days of the notice.

“Any person who wishes to comment on the application may, within fourteen days… contact the Broadcasting Authority of Zimbabwe,” the authority said, providing its Highlands, Harare office as the point of contact.

The consultation process is a key step in determining whether the application meets licensing requirements, including content standards, technical capacity, and public interest considerations.

A successful application could unlock new revenue streams for ZIFA through subscriptions, advertising, and sponsorship deals tied to digital content. However, experts warn that challenges such as internet accessibility, data costs, and production quality will need to be addressed to ensure the platform’s success. Sports marketing consultant Nyasha Dube noted: “While digital broadcasting offers huge potential, ZIFA must invest in quality production and user-friendly platforms to compete effectively.”

The application reflects growing momentum toward digital innovation in Zimbabwe’s sports sector, where fans are increasingly consuming content online. If approved by BAZ, ZIFA’s webcasting platform could redefine how Zimbabwean football is accessed, giving supporters more direct and consistent coverage of domestic matches and national team activities. The outcome of the licensing process is expected after the public consultation period concludes.

ZIFA webcasting licence